For the first five or so years that Endurance Evolution was in existence, most of the knowledge of the business was in my head, and very little was written down in terms of operational procedures or processes. As time went on, I realized that I needed to be able to hire others to help out, and I needed to be …
By the time athletes step up to the starting line at a triathlon, cycling event, or running race, months (or years) of planning has taken place to design the course they are about to undertake. As a racer one might not think about all the minor details of why a course is designed a certain way. Course design is one …
It started with an email from an athlete that had participated in a local triathlon I operate and race direct. He asked me if I would be willing at all to get on a call with him to discuss the possibility of bringing and Ironman 70.3 race to our town, Traverse City. As an owner and operator of a small …